Socially Conscious Living

Community. Design. Empowerment.

When friends, Chad Husar and Ernie Berlin’s, started talking about the systematic issue of homelessness they realized that sitting on the sidelines was no longer acceptable to them. Chad, a talented photographer, and designer and Ernie an entrepreneur, marketing and tech wiz knew they had to do something to create change in their community and inspire change throughout the nation. That’s how Lost Format Apparel — a stylish clothing company with a serious social mission - came about! The two friends talk to Heather Vickery in this week’s episode of The Brave Files about forming the company, the importance of a strong support system, the design influences of the 1980s, loving what you do and the need to address the problems that are right in front of our faces.

Both Chad and Ernie have chosen to devote themselves to Lost Format Apparel in addition to their own careers because they are passionate about their mission of helping others to overcome the barriers that homelessness can create. Through the support of their customers and partnership (including the one they have with The Brave Files Podcast - - check out our custom line of shirts!), Chad and Ernie hope to grow Lost Format into a company that can provide more than just financial support and awareness but will also include employing the homeless and providing jobs and services for them. Tune in to this episode to find out more about how you can help, and to hear Heather’s challenge to her listeners to get involved in your own community.

The Brave Files. Learn how to live bravely. Click through to listen how to Chad Husar and Ernie Berlin are living courageously through their socially conscious clothing company

Top Takeaways:

  • You can make a big impact by starting with the things you see right in front of you. Pay attention
  • Hard work is easier when you’re working toward a meaningful goal
  • If you want to know how to help someone, ask — and listen
  • Friends and family can be a precious resource

Giving Is Good!

Chad and Ernie work with La Casa Norte in Chicago, an organization that works to support homeless people with housing, social services and more.

 Lost Format goes camping!

Lost Format goes camping!

 With every purchase, Lost Format gives back!

With every purchase, Lost Format gives back!

 The Lost Format Studio pays homage to all forms of "lost format."

The Lost Format Studio pays homage to all forms of "lost format."